For Proptech & B2B SaaS Founders · $5M–$20M ARR

Build pipeline with an AI-native demand engine for Proptech.

We detect property-level compliance triggers, resolve building ownership to buying committees, and deliver multi-threaded sequences calibrated to your vertical. You own the infrastructure. We transfer everything in 90 days.

Powered by the modern GTM stack

Clay
n8n
Smartlead
HubSpot
Shovels API
Claude API
Demand Engine Pipeline Schematic
STATUS: READY
Stage 01

Signal Ingestion

Property Permits
Compliance Violations
Stage 02

Enrichment Cascade

Buying Committee Mapping
Clay enrichment routing
Stage 03

RAG Synthesis

Context customization
Personalized LLM prompts
Stage 04

Multi-Thread Delivery

Email + LinkedIn sequence
Auto CRM updating

The Problem

Most Proptech founders build great products.
Not demand engines.

They either generate interest without converting it — or prospect accounts that aren't ready to buy. Both leave revenue on the table.

Generic outbound

Personalised outreach to someone who doesn't know your Proptech is still cold.

Targeted outreach gets you to the right account. But without property-level signals, it arrives as an unwanted interruption from another vendor.

Pilot purgatory

Your POC performs perfectly. The enterprise deal stalls anyway.

Technical founders build exceptional products but fail at multi-stakeholder navigation. Without threading the full buying committee, deals die in pilot.

TAM destruction

Volume agencies burn through your finite market in 30 days.

In Proptech, your addressable market is thousands, not millions. Template cold emails destroy future opportunities for marginal short-term meetings.

How It Works

Signal Detection. Enrichment. Delivery.
One orchestrated pipeline.

We construct a four-stage agentic system in your infrastructure. Every component transfers to your team after deployment.

Step 01

Signal Ingestion

Municipal databases, building permits, compliance triggers, lease renewals

Step 02

Enrichment Cascade

Ownership resolution, buying committee mapping, technographic stacks

Step 03

RAG Synthesis

Premise-based business cases built on actual property CapEx data

Step 04

Multi-Thread Delivery

Concurrent sequences to CFO, CIO, and VP Ops with domain rotation

Our Services

Three engagement models.
One compounding pipeline.

Start with a diagnostic, scale to a fully managed engine, or commission a complete infrastructure build-and-transfer.

GTM Diagnostic & Strategy

$4,500One-time · 2–3 weeks

A deep-dive into your ICP, physical asset class mapping, funnel economics, and signal-source architecture. You walk away with a 90-day execution blueprint.

  • Deep ICP & physical asset class mapping
  • Funnel & CAC unit economics teardown
  • TAM preservation & signal-source blueprint
  • 90-day outbound execution plan
Most selected

AI-Powered Outbound Engine

$6,500–$9,500/mo · 3-month commitment

The complete managed pipeline. Continuous signal tracking, enrichment cascading, and premise-based outreach — all built in your infrastructure from day one.

  • Property-level signal tracking
  • Clay cascade enrichment routing
  • Multi-threaded buying committee sequencing
  • Autonomous RAG email personalization
  • Direct CRM syncing
  • Weekly performance briefings

Build & Transfer Infrastructure

$10,000–$15,0004–6 weeks

Full GTM stack implementation with training and handoff. Everything from CRM sanitation to warmed domains to custom LLM prompts — transferred to your team.

  • Everything in the Outbound Engine
  • Full CRM sanitation & automated routing
  • Warmed domain delivery infrastructure
  • Custom LLM prompts & n8n workflows
  • Team training & 4-week post-transfer support
How We Work

Precise process.
Predictable output.

A 90-day engagement with clear milestones. By Day 14 your infrastructure is live. By Day 90 you own everything.

Day 1–14

Build the foundation

We align on your ICP, map your target accounts against asset classes, build your messaging, and set up every system and workflow. Domain warming begins day one.

Week 3–4

Launch and learn fast

First outbound sequences go live. Signal detection begins tracking compliance triggers, permit filings, and lease windows. We monitor deliverability and response rates daily.

Month 2

Double down on what works

By Month 2 we know what's resonating. We scale the signals that generate intent, refine the RAG prompts, and route every warm response into the right next step.

Day 90

Your call what's next

Full performance review. Pipeline created, cost per opportunity, winning messaging, attribution across all channels. All infrastructure transfers to your team.

Testimonials

Success Stories

Proptech founders trust Kali GTM to build their demand engines.

Kali GTM understood our Proptech sales cycle better than our internal team. The signal-based approach identified accounts we'd never have found through traditional prospecting.

T

Technical Founder

CEO, Proptech SaaS · $8M ARR

The infrastructure transfer model was the differentiator. After 90 days, we owned everything — the workflows, the domains, the prompt libraries. No vendor lock-in.

H

Head of Growth

VP Revenue, CRE Platform · $12M ARR

We went from zero outbound infrastructure to generating qualified meetings with property management companies within 6 weeks. The compliance-trigger approach was a game-changer.

C

Co-Founder

CTO, Building Analytics · $6M ARR

How We're Different

Your AI-native GTM partner

A GTM engineering consultancy that builds signal-based outbound infrastructure you own. Compare us to the alternatives.

K
Kali GTM
In-house hireTraditional agencyAI SaaS tool
Signal-based outbound (property-level triggers)Only with 3+ hires
Multi-threaded buying committee sequencingDepends
AI-native execution (RAG + prompt engineering)Depends
Forward-deployed GTM expert
Build into your systems — everything stays yours
Live in weeks, not monthsVaries
TAM preservation (targets only 3–5% in buying window)
90-day pilot — no long-term lock-inVaries
Blog

Learn how to scale your Proptech pipeline

Practical GTM insights on signal-based outbound, compliance triggers, and building predictable pipeline for real estate technology companies.

Strategy

Signal-Based Prospecting for Proptech: The Complete Guide

Why compliance triggers and building permits outperform generic intent data for real estate technology sales.

S

Sillas Araújo

Coming soon

Sales Engineering

Escaping Pilot Purgatory: Multi-Stakeholder Navigation for CRE Sales

How to thread the 8–13 stakeholders in a commercial real estate buying committee without losing momentum.

S

Sillas Araújo

Coming soon

Operations

The Economics of Build-and-Transfer vs. Rented Outbound

A financial analysis of owning your GTM infrastructure versus perpetual vendor dependence.

S

Sillas Araújo

Coming soon

FAQ

Common questions from technical founders

Stop renting pipeline.
Build your engine.

A 30-minute strategy call. We'll map your target ICP, analyze your portfolio compliance triggers, and determine whether our signal-based approach aligns with your pipeline objectives. No pitch deck. No sales team. Engineering conversation only.

→ No commitment. No pitch deck. Engineering conversation only.→ We take 3–5 clients at a time. Response within 24 hours.